Hubspot Case Analysis - 1257 Words

Halligan and Shah, the founders of HubSpot, are faced with the question of how to accelerate Hub Spot’s growth rate and increase profitability. HubSpot recently broke the 1,000 customer mark and management needs to decide whether to continue targeting both Marketer Mary’s (MMs) and Owner Ollie’s (OOs), or either the MMs or OOs exclusively. We have analyzed the revenue projections for the different market segments and arrived at our decision based on the potential customer growth in each segment, the churn rates, and the net present value (NPV) of the projected profitability over a period of four years. Our analysis (Exhibit 2) suggests that by focusing exclusively on the OOs, who have a faster sale cycle, lower acquisition costs, and†¦show more content†¦The average monthly churn rates remain constant for the four year period. 5. No competition will enter the market and impact the conversion rates and the leads. 6. Variable costs consist of distribution, operation acquisition costs incl. sales compensation, travel, promotion, communication, presentations and all other costs needed to sign the contract with the customer. 7. Acquisition costs will remain constant as of Dec. 2008; no other variable costs are assumed. 8. Fixed costs assumed at $1 million p.a. and include employee salaries, rent, RD/software development maintenance, equipment services (incl. depreciation), utilities, patents (incl. amortization), employee education training, and professional service fees (i.e. lawyers). 9. Currently the allocation of sales effort is 50% for each segment; the customer numbers (output) can be increased linearly by the reallocation of sales effort (input). 10. Investors main goal in providing funding is to maximize returns Exhibit 2: Revenue and Net profit ($ million) for 3 different types of segments over time Focus on segments OOs only MMs only Both MMs OOs * 2009e Revenue $10.15 $7.64 $8.90 Net Profit $6.92 $2.56 $4.74 2010e Revenue $16.68 $12.30 $14.49 Net Profit $12.54 $5.57 $9.06 2011e Revenue $21.63 $15.79 $18.71 Net Profit $16.24 $6.75 $11.49 2012e Revenue $21.86 $15.89 $18.87 Net Profit $16.46 $6.85 $11.66 4 year NPVShow MoreRelatedHubspot Case Analysis2368 Words   |  10 PagesHubSpot: Inbound Marketing and Web 2.0 Highlighted S.W.O.T. Analysis Strengths * HubSpot is considered a leader and innovator in inbound marketing strategies/practices and a sought after producer of Web 2.0 technology (applications and software). * HubSpot has already reached 1000 customer mark. * coined the term inbound marketing. * HubSpots freeware (The Website Grader, The Twitter Grader and The Facebook Grader) had proved extremely popular. * In 2009 moreRead MoreHubspot - Case Analysis Essay5054 Words   |  21 PagesHubSpot: Inbound Marketing and Web 2.0 MAR6815 Dr. Korgaonkar April 26, 2011 Presented by: Jeannette Chambers Balaji Govindarajulu Table of Contents Introduction 2 HubSpot was born 3 Inbound Marketing 4 Inbound Marketing – Three Distinct Skills 4 Advantages of Inbound Marketing 5 HubSpot Product Components 7 Content Design 7 Search Engine Optimization 7 Lead Tracking and Intelligence 8 HubSpot – Marketplace 8 Customer Funnel 9 HubSpot Customer Funnel 9 HubSpot – CustomerRead MoreHubspot: Inbound Marketing and Web 2.01330 Words   |  6 PagesCase 3: HubSpot: Inbound Marketing and Web 2.0 HubSpot is a dynamic and promising startup that has recently reached its 1,000 customer milestone. The company, led by founders Brian Halligan and Dharmesh Shah, offers an intuitive and easy-to-use marketing software that acts as a tool for customers to spearhead their ‘inbound marketing’ campaigns. The company is an evangelist of ‘inbound marketing’ where companies try to pull prospective customers toward a business and its products through the useRead MoreObjective And Scope Of Hubspot1075 Words   |  5 Pages Sigmund Ty Prof. Bridget Akinc Feb 22, 2016 HubSpot Case Analysis Objective and Scope HubSpot is a web-based software company based in Cambridge, Massachusetts that helps businesses succeed in the digital age by eliminating the mismatch between shifting consumer trends and traditional outbound interruption-based marketing methods. The problem with the latter method stems from many having learned to effectively tune these out. HubSpot’s core competency stems from theirRead MoreEssay on Hubspot Case Analisys1394 Words   |  6 PagesHubspot Case Analisys Summary: HubSpot is a new company founded in 2006 by visionaries’ entrepreneurs. They sell not only a service product which provides technological tools and offers business solutions; they also sale a system a new concept of how to do business. Any business needs from marketing along with communication strategies to have certain contact with people that eventually become potential customers. Contacts promote sales. Traditionally marketing was employed through traditionalRead MoreMarketing Analysis : Marketing And Marketing2431 Words   |  10 PagesMarket Segmentation HubSpot has evaluated the market and classified it into different segment profiles: Marketer Mary’s (MM’s) and Owner Ollies (OO’s) as well as B2B and B2C. The case highlights that B2B companies derive greater value from inbound marketing in comparison to B2C companies for a number of reasons. Firstly, B2B companies’ products are more complex and thus they require in-depth product specification and explanation, e.g. tutorials and blogs. In addition, since their customers haveRead MoreInbound Marketing6115 Words   |  25 Pages9-509-049 REV: MAY 28, 2009 THOMAS STEENBURGH JILL AVERY NASEEM DAHOD HubSpot: Inbound Marketing and Web 2.0 None of [the old rules of marketing] are true anymore. The Web has transformed the rules, and you must transform your marketing to make the most of the Web-enabled marketplace of ideas. — David Meerman Scott, author of The New Rules of Marketing and PR Business was good at HubSpot. Founders Brian Halligan and Dharmesh Shah were thrilled with the progress their young company had madeRead MoreEssay Case Analysis1892 Words   |  8 PagesModule Title: Cases in Marketing Banner Code: 07 15824 Lecturer: Inci Toral Assignment Title: Case Study: Target the Right Market Word Count: 1246 ID number: 1291160, 1207270, 1249898, 1228189 and 1259957 An essay Submitted to Graduate Diploma in Business Administration Year 2, 2013 Birmingham, United Kingdom 11th, March 2013 Introduction This report explores case study of SparkPlace that was originally influenced by the case of HubSpot: Inbound Marketing and Web 2.0 (SteenburghRead MoreSwot Analysis Of Camerons Coffee1477 Words   |  6 Pagesuse every occasion to increase their visibility in the market and ‘†¦social media networks are just the new channels†¦ (DeMers, 2014),’ that can be utilize in order to achieve this goal. Cost reduction is another benefit to the use of social media. Hubspot reported that ‘†¦85% of marketers found as little as six hours of effort per week were enough to generate increased traffic (DeMers, 2014).’ The budget allocated to these 6 hours of advertising can significantly reduce if social medial (Facebook, Twitter)Read MoreE Commerce Web Design1619 Words   |  7 Pages E-COMMERCE WEB DESIGN MET MG448 HOW A 10-YEAR-OLD COMPANY REINVENTED ITSELF THROUGH ECOMMERCE â€Æ' TABLE OF CONTENTS Table of Contents 2 Introduction 3 Business / Client Description 4 Netflix’s history business 4 Netflix’s customers 5 SWOT Analysis 7 Strengths 7 Weaknesses 8 Opportunities 8 Threats 9 Strategy Management Factors 10 Ecommerce Business Model 11 Conclusion 12 References 13 â€Æ' INTRODUCTION In many ways, Netflix is an amazing company to analyze. By being disruptive, the company

Arrival Speech of Ninoy Aquino Essay Example For Students

Arrival Speech of Ninoy Aquino Essay Arrival Speech of Ninoy Aquino I have returned on my free will to join the ranks of those struggling to restore our rights and freedoms through non-violence. I seek no confrontation. I only pray and will strive for a genuine national reconciliation founded on justice. I am prepared for the worst, and have decided against the advice of my mother, my spiritual adviser, many of my tested friends and a few of my most valued political mentors. A death sentence awaits me. Two more subversion charges, both calling for death penalties, have been filed since I left three years ago and are now pending with the courts. Three years ago when I left for an emergency heart bypass operation, I hoped and prayed that the rights and freedoms of our people would soon be restored, that living conditions would improve and that blood-letting would stop. I could have opted to seek political asylum in America, but I feel it is my duty, as it is the duty of every Filipino, to suffer with his people especially in time of crisis. I never sought not have I been given any assurances, or promise of leniency by the regime. I return voluntarily armed only with a clear conscience and fortified in the faith that in the end, justice will emerge triumphant. According to Gandhi, the willing sacrifice of the innocent is the most powerful answer to insolent tyranny that has yet been conceived by God and man. Rather than move forward we have moved backward. The killings have increased, the economy has taken a turn for the worse and the human rights situation has deteriorated. During the martial law period, the Supreme Court heard petitions for habeas corpus. It is most ironic after martial law has allegedly been lifted, that the Supreme Court last April ruled it can longer entertain petitions for habeas corpus for person detained under the Presidential Commitment Order, which covers all so-called national security cases and which under present circumstances can cover almost anything. The country is far advanced in her times of trouble. Economic, social and political problems bedevil the Filipino. These problems may be surmounted if we are united. But we can be united only if all the rights and freedoms enjoyed before September 21, 1972 are fully restored. The Filipino asked for nothing more, but will surely accept nothing less, than all the rights and freedoms guaranteed by the 1935 constitution – the most sacred legacies from the founding fathers. Yes, the Filipino is patient, but there is a limit to his patience. Must we wait until that patience snaps? The nationwide rebellion is escalating and threatens to explode into a bloody revolution. There is a growing cadre of young Filipinos who have finally come to realize that freedom is never granted, it is taken. Must we relive the agonies and the blood-letting of the past that brought forth our republic or can we sit down as brothers and sisters and discuss our differences with reason and goodwill? I have often wondered how many disputes could have been settled easily had the disputants only dared to define their terms. So as to leave no room for misunderstanding, I shall define my terms: Six years ago, I was sentenced to die before a firing squad by a military tribunal whose jurisdiction I steadfastly refused to recognize. It is now time for the regime to decide. Order my immediate execution or set me free. I was sentenced to die for allegedly being the leading communist leader. I am not a communist, never was and never will be. National reconciliation and unity can be achieved, but only with justice, including justice for our Muslim and Ifugao brothers. There can be no deal with a dictator. No compromise with dictatorship. .u1eb6bde1edb5d4888956b5030bf1c871 , .u1eb6bde1edb5d4888956b5030bf1c871 .postImageUrl , .u1eb6bde1edb5d4888956b5030bf1c871 .centered-text-area { min-height: 80px; position: relative; } .u1eb6bde1edb5d4888956b5030bf1c871 , .u1eb6bde1edb5d4888956b5030bf1c871:hover , .u1eb6bde1edb5d4888956b5030bf1c871:visited , .u1eb6bde1edb5d4888956b5030bf1c871:active { border:0!important; } .u1eb6bde1edb5d4888956b5030bf1c871 .clearfix:after { content: ""; display: table; clear: both; } .u1eb6bde1edb5d4888956b5030bf1c871 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1eb6bde1edb5d4888956b5030bf1c871:active , .u1eb6bde1edb5d4888956b5030bf1c871:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1eb6bde1edb5d4888956b5030bf1c871 .centered-text-area { width: 100%; position: relative ; } .u1eb6bde1edb5d4888956b5030bf1c871 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1eb6bde1edb5d4888956b5030bf1c871 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1eb6bde1edb5d4888956b5030bf1c871 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1eb6bde1edb5d4888956b5030bf1c871:hover .ctaButton { background-color: #34495E!important; } .u1eb6bde1edb5d4888956b5030bf1c871 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1eb6bde1edb5d4888956b5030bf1c871 .u1eb6bde1edb5d4888956b5030bf1c871-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1eb6bde1edb5d4888956b5030bf1c871:after { content: ""; display: block; clear: both; } READ: Schools: Comparison Between Canada and Taiwan Scho EssayIn a revolution there can really be no victors, only victims. We do not have to destroy in order to build. Subversion stems from economic, social, and political causes and will not be solved by purely military solution: It can be curbed not with ever increasing repression but with a more equitable distribution of wealth, more democracy and more freedom. For the economy to get going once again, the working man must be given his just and rightful share or his labor, and to the owners and managers must be restored the hope where there is so must uncertainty if not despair. On one of the long corridors of Harvard University are carved in granite the words of Archibald Macleish: ‘How shall freedom be defended? By arms when it is attacked by arms; by truth when it is attacked by lies; by democratic faith when it is attacked by authoritarian dogma. Always and in the final act, by determination and faith. ’ I return from exile and an uncertain future with only determination and faith to offer – faith in our people and faith in God

Moral Principles in Harper Lees Novel To Kill a Mockingbird

Harper Lee’s novel To Kill a Mockingbird is set in a fictional Southern town Maycomb during the Great Depression. The narrator Scout Finch describes Maycomb as â€Å"tired† and â€Å"old† (Lee, 1998, p 6). The main character says, â€Å"A day was twenty-four hours long but seemed longer† (p 6). In this way the author wants to emphasize an idea that this is a place where time virtually came to a standstill. Judging from the first eleven chapters, a reader can deduce that Maycomb is a very small community in which people know one another very well.Advertising We will write a custom essay sample on Moral Principles in Harper Lee’s Novel To Kill a Mockingbird specifically for you for only $16.05 $11/page Learn More Furthermore, Harper Lee shows that this is a town where racial prejudices and stereotypes are still prevalent (Lee Bloom, 2010, p 71). Finally, it should be pointed out that these people live during the time of economic crisis which affects every layer of the population. To some extent, this only intensifies racial animosity in this place. Harper Lee explores a great number of themes in the first chapters of the novel, for example, integrity of a person and his/her ability contradict the norms, adopted in the community. This question is particularly important when one speaks about Atticus Finch and his willingness to defend a black man Tom Robinson even despite the fact that other people ostracize him. Other important themes include the gender roles, the generation gap and relations between parents and children, class differences and racial stereotypes. A person, who has not read the novel up to the end, can hardly predict how the themes are going to develop. Yet, one can assume that the core of this novel will be the conflict between Atticus Finch’s values and those ones of the community. The main characters introduced in the first chapters of the novel are Atticus Finch and his ch ildren Scout and Jem. The author let us know that Atticus raises his children on his own; his wife died several years ago and he never remarried. To a great extent, Atticus is greatly assisted by a family’s housekeeper, Calpurnia, to whom both this family feels greatly attached. Another important character is Dill Harris, a friend of Scout and Jem. Unlike his friend, Dill comes from a very poor family and he often lacks money even for food (Lee, 1998, p 9). From the very start, Harper Lee indicates that Atticus will be at the center of the novel. For example, his children, especially Scout, continuously ask him for his moral judgment, and he produces an impression of being a very honest person. Thus, the readers want to find out if he will be able to adhere to his principles in the future. As it has been said before, the main conflict described by the writer is the differences between personal values and moral principles and the norms adopted in the community. Yet, there are other conflicts in the novel, for example, the confrontation between the forces of modernity and conservatism.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, we should mention the so-called clash of generations, in particular the willingness of parents to protect their children from any kind of threat, on the one hand, and children’s willingness to explore the world and become independent. This story is told from the perspective of Scout Finch, a six-year old girl (Lee, 1998, p 9). However, she does not sound her age. If we look at her narrative from pure linguistic point of view, we can say her vocabulary is very rich, and her grammar is practically impeccable. More importantly, Scout Finch is also able to capture complex moral issues and dilemmas, although she cannot solve them. Such attentiveness to the complexity of ethics is not typical of a six-year old child. This suggests that Harper Lee’s voice is more prominent, and that the author greatly relied on memoir technique while writing this book. Reference List Lee H. (1988). To Kill a Mockingbird. NY: Grand Central Publishing. Lee H. Bloom H. 2010 To Kill a Mockingbird. Bloom’s Guides. Infobase Publishing. This essay on Moral Principles in Harper Lee’s Novel To Kill a Mockingbird was written and submitted by user LilyHollister to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Way down east essays

Way down east essays D.W. Griffiths great film, Way Down East, is a silent melodramatic film with many different stories within one great plot. The movie opens with a mother and a daughter sitting at their quiet countryside house laughing and talking. The daughter is Anna Moore, the main character of the film, who must leave to see her cousins in the city. The movie tells of her travels from her cousins house in the city to almost losing her life on the icy river running away from her past. In the first scene of the movie, Anna is seen with shorter, darker hair that is almost always pulled up. By the end of the movie, she has lighter and longer hair that is almost always down and waving around. I found this symbolic because it seems as if she becomes happier but more aged by the end of the film because she has been through so many experiences trying to run away from her past and make a better future for herself. She has had so many people in her life that have caused her to run away or hide. Some of these people are her husband Lennox Sanderson, who lied to her about their marriage; they were never married in the first place. When Anna had Sandersons baby, Maria Poole, the lady that was there during the delivery, was ashamed of Anna and spread the word that she was an unmarried mother, just before Annas baby passed away. Martha Perkins is another character that likes to spread gossip about people. She heard from Maria Poole that Anna was an unmarried mother a nd told Annas boss on the homestead so she would have to leave and start a whole new life. There seems to be the theme of people rooting for Anna to fail throughout the movie. While the movie was pretty self-explanatory in the basic events of the characters, it was sometimes hard to follow without conversation between the people in the film and all of the music in the background. The scenes move very quickly and it was sometim ...

The Case Against Affirmative Action Term Paper Example | Topics and Well Written Essays - 1250 words

The Case Against Affirmative Action - Term Paper Example However, according to many critics, such rules are not needed in today’s society and due to the rules certain issues are mandatory to be created. One such instance regarding the particular minority rules was seen in the Supreme Court some years ago. It involved the issue of admission in the University of Michigan. The regulations of that university were following the point system in which the possible applicants got rated. For a minority group, the points score got doubled to become a perfect SAT score (Fryer, 2005, p.147). As a result, three white students submitted a lawsuit on the basis of race discrimination. According to the regulators of university, we desired diversity and by applying affirmative action we can avail the real diversity. Affirmative action makes the discrimination opposite (Herring, 2012, p.630). The main reason for devising the rules under affirmative action is to prevent discrimination and biased action of the co workers, employees and students on the b asis of color but on the contrary to this, the rules produce the opposite results. White people who are in majority and work really hard to achieve the position have to follow strict regulations because they are majority. Opposite to many set stereotyping, most of the minorities lies under the middle or upper level of the society and white people having poor life style. Undoubtedly, as the set standards for the minorities has made the down trodden white majority students who believe in discipline and constant efforts will not preferred over the wealthy minority students, who lack the traits of hard work and efforts. The standard for accountability diminishes due to affirmative action, which is essential for the students and workers to give best performance. In case if a student belongs to a minority group gets admission in Harvard at 3.2 GPA then the aim of getting 4.0 GPA will not be there. Though, there are people that can motivate themselves to achieve better results however, the re are few that require a constant push from others to do so. If the standards of admission and employment will become lower, the level of accountability also gets lowered. It is important to consider harwork, achievement and discipline as the rewardful acts and a student lacking all these basic aspects should not be getting equal or preferential treatment over other students. Certain students that are preferred on such basis are most commonly ill-equipped to manage the conditions and regulations of university or school of admission. Consider the situation when a minor baseball player preferred to be the captain of a major team and when a science project participant is opted for a rocket science task in NASA. The possibility to get success in both cases is very minimum however; in both situations the individual will feel ill-educated for the needed effort. Similarly, in Harvard and Yale universities, the standard of GPA and SAT is much higher and cannot be achieved by everyone. But it is due to the affirmative action, minority individuals with less GPA and SAT score get the chance to become the part of it. The affirmative action will cause a color blind society. when an individual apply for a job for an admission in school, there is no reason to ask the skin color, height or eye color as the only parameter to judge

The Relationship Between Political Stability and Economic Growth Essay

The Relationship Between Political Stability and Economic Growth - Essay Example This paper questions the widely accepted role of political stability in promoting the growth of the economy. Political stability in any country may offer a peaceful environment for investment to take place. In addition to this, the stability may also provide a good ground where impunity is tolerated. Stable governance and politics are by no doubt a means through which economic growth takes place. With a peaceful political environment, the government can formulate its agendas. Good investing policies attract investors in the country and makes citizens willing to work hard and improve the country’s economic growth. It is seen that democracy in developed and developing countries foster the growth in the economy compared to the countries that are non-democratic. It can be argued that stability in politics of any nation can affect the rate at which the country’s economic growth takes place. In addition to this, the level of investment can be altered through increasing the confidence level of investors in that country. The democratic effect on investment is only tentative. In countries where political stability is practiced, a direct economic growth is realized through positive effect on the rates of investments. Investors will only invest their resources in a country where peace exists, and they are assured of their properties. In contrast to this, economists and investors refer to political instability as a malaise that has a serious harm to the economic growth of the nation. Irrespective of the political regimes, if a country is stable and does not worry about the radical changes of regimes and conflicts, the citizens do concentrate on working hard in running their businesses, saving and investing in other economic activities.

Scottish Folk Music Essay Example | Topics and Well Written Essays - 1000 words

Scottish Folk Music - Essay Example It was introduced in the Scottish music industry many years ago (around the 15th century) and was recognized as a family and professional instrument. It passed on from generation to generation. The bagpipe is used in dances all across Scotland. Also, singing along with the music played from traditional instruments like Harp and bagpipe is also a common practice in Scotland. Some Scottish music is also specific to certain region and hence all in all, Scottish folk music is considered to be very unconventional and diverse. Many different musical instruments are used in playing Scottish music. One such instrument is the accordion which is mostly used by the countryside musicians. The bagpipe is another very popular instrument and it has already been discussed earlier. The Fiddle has been used to create regional music and is said to have evolved over time. It is used for playing cheerful and lively beats. The guitar is considered to be new in Scottish music and the harp, which is treated as an ancient musical instrument. Although Scottish music was never dull enough to be revived, it is said that Scottish music underwent a revival in the 1960s. Scottish singers always had an international following and heavy sales, in 1960s came the innovation to rejuvenate the spirit of the music. In 1970s, the music evolved from being completely a solo affair to being a band. In the 1980’s duos started and a popularity of rock and metal was observed. Ad in the present times, Scottish music is enjoyed in the form of symphonies and operas. Also Jazz is especially liked in Scotland and numerous famous artists have played their part in mingling Jazz with traditional Scottish music. One vocal genre of Scottish music is the Bluegrass music. It is a form of Jazz and is symbolized by tunes called breakdowns. It’s just like the old-time music in which only one instrument would dominate and continue to be played while other instruments would accompany it. Different people fro m all over the world like Bluegrass music and enjoy it. It is played on traditional acoustic music string instruments. It is also characterized by upright bass and guitar. But apart from instrumentation, the distinguishing aspect of Bluegrass music is the vocals. Inclusion of other musical instruments like accordion, harmonica, drums, harp and electric guitar resulted in an evolution of Bluegrass to Newgrass. Vocals are also done very differently with two, three or four parts. It is done with a deviating sound in the highest voice. This style of music is called ‘high lonesome sound’ The music itself is influenced by the music of African Americans. The orientation of the vocals and its synchronization is called Stack. A stack principally has a background voice, a main lead voice and a tenor voice. However, it is not necessary that one sticks to this sequence while singing a stack especially when female voices are included. The early days of the genre followed this trio t ype arrangement. Famous vocalists in this field include Alisson Krauss, Howard Watts and Osborne brothers. Blue grass music is enjoyed all over the world because people can easily relate to it; it is actually a narration from the everyday lives of people. This might include their love life, other tensions, unhappiness with changes that were unwelcomed or financial burdens that people face. It ranges from discussing the difficulty of living in